Digital Content Manager

Role Overview

• Develop and manage digital brand experiences that captivate customers and consumers within multiple channels, customers and platforms.
• Responsible to taking both the commercial and brand strategy into high-impact activations across the omnichannel landscape with a focus on driving digital engagement, conversion, and brand loyalty through innovative campaigns and creative content.
• Leverage performance data such as heat maps, click-through rates and other metrics to inform and refine future content strategies aimed at boosting engagement and driving sales.
• Actively engage in team and cross functional calls, regularly contributing ideas to enhance platform performance and lead discussion to promote alignment and strategic collaboration.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• a minimum of one year of work experience required, or a minimum of five years of progressive job experience including people, project, or account management with leadership and influencing skills required
• One or more years of experience in copywriting, eB2B-optimized writing, social media management, content creation, or brand management for digital platforms
• Proven track record of designing and executing integrated marketing, sales, and social (or social and e-commerce platform) campaigns that generate pipeline and deliver measurable results based on sales-driven insights
• Strong understanding of buyer journeys, account-based strategies, brand/trademark guidelines, ability to use data insights to refine content strategy and improve performance
• Strong collaboration and relationship-building skills with cross-functional teams, particularly sales, product marketing and creative design team
• Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
• Highly organized and detail-oriented; able to manage multiple priorities and deadlines simultaneously
• Ability to stay current on digital trends, platform changes, and digital/ e-commerce/ social best practices as the subject matter expert
• Working knowledge of HTML, CSS, Adobe Creative Suite, Adobe Premiere Pro/Express, Salesforce Marketing Cloud and Experience Builder
• Understanding of Web Content Accessibility Guidelines (WCAG)

Tech Stack

• Cloud

Benefits

• medical, dental, and vision insurance
• life insurance
• 401(k)
• paid time off
• wellness programs
• tuition reimbursement