Own the “Always-On” Inbound Marketing Content Engine
Execute the inbound content strategy across Softchoice.com, ensuring content supports SEO efforts, audience engagement, and conversion of unknown users.
Drive the alignment and bridging of content and messaging that appears on Softchoice.com and our Advanced Technology Center (ATC) instance.
For key top of funnel assets, lead the drive for organic visibility through SEO and organic social channel execution, supporting ongoing audience engagement
Maintain and evolve our “always-on” inbound engine, ensuring content remains relevant, high-quality, and aligns to our audience challenges and needs.
Optimize page layouts, messaging, call to actions, and user flows to encourage deeper exploration, time on site, and conversion.
Provide recommendations on content and layout updates consistent with industry trends
Analyze and measure web behavior and engagement to inform ongoing optimization efforts.
Reduce content bloat through ongoing audits, consolidation, and rationalization to ensure only high-quality, relevant, and up-to-date content remains
Maintain a web content governance framework, including review cycles, stakeholder alignment, content quality checks, and SEO oversight
Implement and optimize an SEO strategy and framework working with SEO subject matter experts across marketing teams
Partner with the extended marketing team to support trigger-based engagements opportunities across customer journey paths.

7-9 years’ relevant and progressively senior experience
Demonstrated success in a similar role, in a similar context (e.g., technology consulting or professional services)
Experience operating within an enterprise-grade CMS
Thorough understanding of SEO best practices and experience implementing them
Strong, detail-oriented writer with experience writing for web and understanding writing and editing consistent with a brand’s voice and tone
Excellent organizational, interpersonal and persuasion skills
Ability to effectively prioritize and manage tasks
Post-secondary education in a marketing, business or writing discipline or equivalent experience

Inbound Content Marketing Manager

About this role