Senior Manager, Paid Media Marketing

Role Overview

• Responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella.
• Establish paid media strategy and goals that align with corporate and departmental objectives.
• Drive business growth through national paid media campaigns for residential and commercial services.
• Manage corporate brand media including campaigns that are a part of sports sponsorships.
• Manage media budgets with a performance-driven mindset.
• Develop and maintain reporting tools that monitor performance and identify optimization opportunities.

Requirements

• Bachelor’s Degree (accredited) in marketing, advertising, journalism or related degree; or in lieu of degree, High School Diploma or GED (accredited)
• 4 years of relevant work experience.
• 7 years of previous experience leading a marketing function
• Strong understanding of customer segments
• Solid financial acumen, including understanding of key financial statements and concepts such as P&L and ROI
• Ability to partner with stakeholders in general management, CE, Sales, Pricing, Operations, Technology, Finance, Legal, HR and other functions

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Short Term Disability
• Stock Purchase Plan
• Company match on 401K
• Paid Vacation
• Holidays
• Personal Days