Assistant Manager, Product Marketing

Role Overview

• Manage, plan and implement corporate and product marketing programs, campaigns and strategies in support of Navy Federal products and service offerings to current/potential Navy Federal members.
• Oversee strategist team day-to-day in the development and execution of strategic marketing initiatives aligned with enterprise and department strategy and goals.
• Improve collaboration and integration across departments to drive impactful campaigns.
• Build strong relationships with partners throughout the organization, to ensure marketing plans, media and campaign strategy are aligned with best practices and supports enterprise goals and initiatives.
• Contribute and lead strategic marketing efforts while supporting operational execution.

Requirements

• Significant experience in a marketing account executive/supervisor role in a fast paced, highly structured creative environment similar to an advertising agency
• Significant experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand strategies, campaigns and deliverables (e.g., creative briefs)
• Experience supporting strategic planning and roadmap development
• Experience in Client Management and collaborating with external agency partners
• Experience in supervising and professional development of employees, while effectively managing multiple priorities
• Significant experience in media, digital and online technologies, best practices, trends, marketing plan development and roadmap planning
• Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
• Significant experience using KPIs and performance analytics to provide insights and recommendations, make decisions, and communicate findings clear and concisely
• Working knowledge of PC applications (e.g. Microsoft Office suite: PowerPoint, Excel, Word, etc.)
• Significant experience as a project lead to include directing work and chairing team meeting
• Exposure to or experience working in an agile marketing environment
• Working knowledge of credit card products, value propositions, and competitive differentiators; experience supporting credit card acquisition marketing and multi-channel targeting strategies
• Advanced skill influencing and building consensus with business partners of all levels
• Strong communication and presentation skills
• Effective organizational, planning and time management skills
• Advanced skill interacting with staff, management, vendors and members diplomatically and tactfully

Benefits

• Highly competitive pay
• Generous benefits and perks