Senior Director, Digital Innovation and Strategy – Commercialization

Role Overview

• Develop and own the enterprise omnichannel orchestration strategy aligned to brand, portfolio, and corporate objectives
• Define the cross-functional operating model, including governance, processes, and ways of working
• Translate strategic priorities into actionable roadmaps, aligning messaging, sequencing, and channel mix across the customer journey
• Identify and implement emerging technologies and digital innovations (e.g., personalization, modular content, AI-enabled orchestration, CRM) to enhance customer and patient experience
• Establish an Omnichannel Center of Excellence to drive best practices, education, and capability building
• Ensure omnichannel initiatives support both promotional and non-promotional objectives in a compliant manner
• Serve as a central connector across Marketing, Field, Market Access, Medical Affairs, Commercial Operations, Corporate Communications, and IT to enable coordinated planning and execution
• Partner with Market Access on patient, hub, eRx, and REMS experience innovation
• Collaborate with Legal and Compliance to ensure all digital and AI-enabled solutions meet internal governance and external regulatory requirements
• Oversee omnichannel planning, activation, and optimization across personal and non-personal channels
• Partner with Data & Analytics, IT, and Commercial Operations to ensure scalable, integrated execution
• Define KPIs and measurement frameworks to assess impact and optimize channel mix
• Drive continuous improvement through test-and-learn approaches and real-time optimization
• Serve as a member of the Digital Innovation Steering Committee
• Advance digital, AI, and patient experience capabilities as an internal thought leader
• Help shape AI governance, experimentation, and responsible deployment frameworks
• Monitor the digital and AI landscape to inform buy/build/partner decisions
• Champion change management and adoption of new tools, workflows, and scalable ways of working
• Establish a strategic approach to enabling and enhancing AI capabilities with internal and external partners

Requirements

• Bachelor's degree in Business, Digital Health, Marketing, or related field; advanced degree preferred
• 12+ years of progressive experience in digital strategy, commercial innovation, or transformation, preferably within life sciences, biotech, or other regulated industries
• Proven ability to drive cross-functional change, influence stakeholders, and lead through complexity
• Demonstrated capability to set strategic direction while remaining hands-on to build and scale early-stage capabilities
• Exceptional communicator, able to translate complex digital, data, and AI concepts into clear business insights
• Strong, collaborative leader with the ability to influence without authority and work effectively across functions and levels
• Sound judgment in issue escalation, risk management, and stakeholder communication
• Empathic, adaptable problem-solver who thrives in a fast-paced, growth-oriented environment
• Prior experience in high-growth biopharma environments preferred
• Ability to work onsite in San Diego or other locations deemed necessary by the Company as required; no role is fully remote
• Willingness to travel up to 10% domestically and internationally.

Benefits

• premium health
• financial, work-life and well-being offerings for eligible employees and dependents
• wellness and employee support programs
• life insurance
• disability
• retirement plans with employer match
• generous paid time off