Associate Director – Cortrophin Gel

Role Overview

• Develop & execute the promotional strategy for PCG within their therapeutic areas.
• Develop and refine the positioning & messaging for HCPs and Patients for PCG within their therapeutic areas
• In partnership with the Analytics team, lead planning and execution of primary and secondary market research and other HCP and Patient insights gathering initiatives (inc. advisory boards).
• Lead the creation of compelling materials to articulate the promise of Cortrophin Gel to the market (e.g. creative campaign, videos, website copy, webinars, etc.) to HCPs and Patients
• In collaboration with sales leadership, develop best-in-industry tools and resources for sales organization. (e.g. Digital Visual aids, testimonials, in-office materials, etc.).
• Execute marketing programs and tactics to support brand strategy and drive awareness, conversion and retention
• Work within the marketing team a optimize strategies and resources across the different specialty areas: Nephrology, Rheumatology or Neurology
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted towards potential patients
• Monitors and analyzes competitive environment and market dynamics and develops timely tactical plans based on findings
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.

Requirements

• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
• 5
• 8 years of US pharmaceutical, biopharmaceutical commercial experience is required
• 4 or more years of marketing experience is required
• Experience/knowledge in one or several therapeutic areas is preferred: Nephrology, Rheumatology or Neurology is preferred.
• Experience in marketing rare disease products is preferred.
• Travel Required: 10-20% domestic travel.

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• paid leave programs
• paid holidays
• paid time off