You will support the technical maintenance and further development of our websites (including WordPress, CMS adjustments, and plugin integration)
You analyze the performance of our websites and social media channels using SEO and tracking data
You perform systematic keyword and competitor analyses and derive optimization recommendations
You implement tracking and analytics tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) and analyze the resulting data
You support the automation of marketing processes (e.g., email marketing, campaign tracking)
You ensure the technical quality of content — from load speed and usability to accessibility
You create reports and dashboards that provide insights into reach, conversions, and target audiences

You are a registered student (m/f/d) in a relevant degree program (e.g., Media Informatics, Business Informatics/Business Information Systems, Data Science, Marketing Engineering, or similar)
You have a technical interest and ideally first experience with web technologies (HTML, CSS, JavaScript) or CMS platforms (e.g., WordPress)
Basic knowledge of web analytics or SEO tools is an advantage
You have an analytical, solution-oriented mindset and enjoy understanding and optimizing technical processes
You work in a structured way and can present complex data clearly
Excellent German language skills, both written and spoken, complete your profile

Mandatory Intern — Digital Marketing, Technology & Analytics

Key skills