Develop and own the U.S. KOL engagement strategy and annual engagement plan, aligned with brand strategy, medical priorities, and launch objectives.
Identify, segment, and prioritize KOLs across key specialties and practice settings relevant to SMA.
Establish clear objectives, success metrics, and engagement principles to guide compliant, meaningful KOL interactions.
Lead the planning and execution of KOL engagement tactics, including peer-to-peer programming, advisory boards, congress engagement, and innovative engagement formats.
Ensure excellence in program design, execution, and follow-up, with a strong focus on insight capture and learning.
Partner closely with Medical Affairs to ensure alignment on scientific exchange, insight generation, and appropriate roles and responsibilities.
Collaborate with Marketing and Sales to align KOL engagement with brand strategy and field needs, while maintaining clear compliance boundaries.
Work with Field teams to support coordinated, high-quality KOL interactions at the regional and local level.
Capture, synthesize, and share insights from KOL engagements to inform brand strategy, launch readiness, and ongoing optimization.
Ensure all KOL engagement activities are conducted in full alignment with regulatory, legal, and compliance requirements.

Bachelor’s degree required; advanced degree preferred.
8–10+ years of experience in pharmaceutical or biotechnology roles involving KOL engagement, medical education, marketing, or field leadership.
Demonstrated experience developing and executing KOL engagement strategies in specialty or rare disease environments.
Strong understanding of the U.S. healthcare landscape and the role of KOLs in shaping clinical practice.
Proven ability to work effectively across medical, commercial, and field teams in a matrixed organization.
Excellent interpersonal, communication, and relationship-building skills.
Strong organizational and project-management capabilities.
High level of integrity with a solid understanding of compliance requirements.
Entrepreneurial mindset with comfort operating in a first-launch, high-growth environment.
Willingness to travel as needed (anticipated up to ~30%).

Director, KOL Engagement

Key skills