Lead the development of the U.S. HCP brand strategy for apitegromab, grounded in deep understanding of the SMA landscape, unmet need, and clinical data.
Own U.S. HCP launch planning, including positioning, messaging, segmentation, targeting, and channel strategy.
Translate strategy into high-quality, compliant HCP promotional tactics across personal and non-personal channels.
Partner with Sales leadership to ensure strong integration between HCP marketing strategy and field execution.
Oversee agency partners and vendors to deliver best-in-class creative and execution.
Serve as a core member of the U.S. Marketing Team, collaborating closely with Medical Affairs, Market Access, Patient Services, Regulatory, Legal, and Compliance.
Ensure HCP strategy is aligned with scientific narrative, access considerations, and patient support offerings.
Provide strategic input into competitive readiness and scenario planning for current and future competitors as well as pipeline considerations.
Leverage market research, customer insights, and performance data to inform strategy and optimize execution.
Define key performance indicators and support development of dashboards to track launch performance and drive continuous improvement.
Partner with ex-U.S. colleagues to share U.S. HCP strategy, learnings, and best practices.

Bachelor’s degree required; advanced degree preferred.
10+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. HCP marketing.
Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
Proven ability to translate complex science into compelling, compliant HCP messaging.
Strong strategic mindset with hands-on execution capability.
Experience working in matrixed, cross-functional teams in a fast-paced environment.
Excellent communication, influence, and stakeholder-management skills.
Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
Willingness to travel as needed (anticipated up to ~30%).

Senior Director, HCP Marketing

Key skills