Lead the development of the U.S. patient and caregiver brand strategy for apitegromab, grounded in a deep understanding of the SMA community, patient journey, and unmet needs.
Own U.S. patient launch planning, including strategy, messaging, channel mix, and executional roadmap.
Translate strategy into high-quality, compliant patient-facing tactics across digital, community, advocacy-aligned, and experiential channels.
Ensure consistency and excellence across all patient touchpoints while maintaining a strong, authentic patient-centric lens.
Build and maintain strong, trusted relationships within the SMA patient and caregiver community.
Lead the patient ambassador and engagement programs, including long-term retention and stewardship strategies.
Own the U.S. patient conference and event strategy, elevating Scholar Rock’s presence and impact at key national, regional, and local meetings.
Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.
Serve as a core member of the U.S. Marketing Team, partnering closely with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
Ensure strong alignment between patient marketing initiatives and patient support programs, including development of branded patient materials.

Bachelor’s degree required; advanced degree preferred.
10+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. patient/consumer marketing.
Demonstrated success leading patient marketing strategy and execution in specialty or rare disease environments.
Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
Previous experience supporting or leading a product launch strongly preferred.
Deep commitment to patient centricity with the ability to translate insight into impactful, compliant engagement.
Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
Proven ability to lead agencies, manage budgets, and operate effectively in a matrixed organization.
Excellent communication, influence, and stakeholder-management skills.
Entrepreneurial mindset with comfort operating in a first-launch, high-growth environment.
Willingness to travel as needed (anticipated up to ~30%).

Senior Director, Patient Marketing

Key skills