Launch & scale new growth channels: Identify, test, and validate new customer acquisition channels, then build repeatable systems around what works.
Co-own paid acquisition: Launch, test, and optimize paid media campaigns across channels (search, social, emerging platforms) with a focus on CAC, pipeline, and revenue impact.
Build & enrich the TAM: Define, expand, and continuously refine our total addressable market through data sourcing, enrichment tools, segmentation, and ICP iteration to ensure we’re targeting the highest-value opportunities.
Develop creator & content partnerships: Identify, recruit, and manage relationships with content creators and partners to drive awareness, credibility, and customer acquisition.
Optimize website & conversion funnels: Continuously improve core website pages, landing pages, and funnel flows through testing, messaging iteration, and CRO experimentation.
Partner cross-functionally: Work closely with sales and product to align messaging, identify high-value opportunities, and turn customer insights into growth initiatives.
Stand-up new market segments: Helping Numeral go from 0 to 1 in entirely new segments, beyond ecommerce or SaaS. Leading with marketing.

2–8 years in growth, marketing, or a founder/operator role, ideally in a high-velocity startup environment.
Proven track record of driving measurable acquisition impact; you’ve launched campaigns, experiments, or channels that generated real pipeline or revenue.
Hands-on experience with paid media (Google, Meta, LinkedIn, etc.) and comfort managing budgets, CAC targets, and performance metrics.
Strong analytical skills, you’re comfortable in spreadsheets, dashboards, attribution models, and can connect channel performance to revenue outcomes.
Familiarity with ABM or targeted outbound motions, you understand segmentation, personalization, and how to partner with sales to drive high-value accounts.
Experience building, segmenting, or enriching TAM datasets, you’ve worked with enrichment tools, data providers, or built targeting frameworks around ICP refinement.
Clear, persuasive communicator, strong writing skills across ads, landing pages, emails, and positioning.
Comfort with ambiguity, you don’t need a playbook; you build one.
High ownership mentality, you operate like a founder, care about outcomes over activity, and take responsibility for results.
Bias toward action, you ship fast, iterate quickly, and would rather test than debate.
Curiosity about AI tools and automation — you’re excited to leverage AI-native workflows to move faster and do more with less.

Growth

Key skills