Senior Advisor, Marketing

Role Overview

• The Senior Advisor, Marketing is accountable for developing and owning integrated marketing strategy and major programs that accelerate business growth.
• This role requires deep expertise in Account‑Based Marketing (ABM), customer lifecycle management, and performance‑driven campaign orchestration and overseeing marketing performance and ensure optimization of marketing investment across channels.
• They will lead programs to engage with priority audiences, influence the buyer journey, and deliver measurable business outcomes.
• You will influence key business decisions by partnering closely with sales, product, and global marketing teams to build marketing plans that support revenue goals, elevate brand presence, and enhance customer value throughout the lifecycle.
• Partnering with key senior leaders across Product and Sales, design full‑funnel integrated marketing campaigns, including planning, messaging, segmentation, channel strategy, execution, and performance measurement.
• Influence senior leaders across product and sales stakeholders on GTM approach; translating business objectives into marketing plans that drive awareness, consideration, and conversion.
• Own and lead end to end implementation of Account Based Marketing program at TransUnion Canada and spearhead for International Marketing; including account selection, journey orchestration, personalization, measurement, and Sales alignment.
• Analyze, create and manage campaign performance to influence key business decisions across GTM teams to optimize for revenue, pulling forth insights, defining strategy and driving impact in partnership with sales by leveraging various platforms and tools.
• Own and create KPI frameworks in ABM that communicate funnel metrics, attribution insights, and optimization recommendations to executive leadership team in Canada.
• Advanced knowledge digital marketing, with experience working in GA4.
• Utilize data to continually refine audience targeting, channel mix, and content strategy to improve efficiency and effectiveness.
• Influence and partner with sales, product, and executive leadership to drive long-term business growth.
• Represent the Canadian Marketing function in cross‑functional planning forums and global marketing alignment discussions.
• Facilitate alignment across leadership teams by presenting insights, strategic recommendations, and performance trends.
• Provide strategic input into go‑to‑market plans, product launches, and pipeline acceleration initiatives.
• Mentor junior team members and contribute to building best‑in‑class marketing processes and standards.

Requirements

• 10–15 years of progressive experience in B2B marketing, preferably in technology, financial services, telecommunications, data services, SaaS, or related industries.
• Proven expertise in Account-Based Marketing.
• Lead the design, execution, and optimization, targeting priority accounts, using insights to personalize engagement and influence pipeline growth.
• This includes strategy development and orchestration tools.
• Proven ability to develop and lead enterprise‑level marketing strategies with measurable business impact.
• Use data and research to build account insights, segmentation strategies, buyer journey mapping, and personalization frameworks.
• Strong track record of owning integrated campaigns that deliver measurable business outcomes.
• Develop and manage integrated marketing campaigns across digital, email, social, events, content syndication and paid channels to drive awareness, demand, and customer engagement.
• Influence senior Sales leadership and cross-functional teams to align marketing activities with revenue goals, sales motions, and customer needs.
• Advanced skills in marketing analytics, with the ability to interpret data, derive insights, and influence decision‑making.
• Proficiency with marketing technology platforms (ex: Marketo, HubSpot, Salesforce, ABM platforms, analytics tools).
• Exceptional communication, stakeholder management, and project leadership skills.
• Ability to work in a fast‑paced, matrixed environment and manage multiple priorities effectively.

Benefits

• Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.