Own social media strategy with a primary focus on driving DTC KPIs and revenue.
Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth.
Manage day-to-day social media execution across multiple studios and products.
Support, complement, or fully own a product’s social presence based on studio needs.
Coordinate and oversee outsourced social media partners where applicable.
Define and track social performance against DTC-focused KPIs.
Test and optimize content, formats, and calls-to-action to improve DTC outcomes.
Evaluate tools and workflows to improve efficiency and scalability.
Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches.
Provide clear insights into social performance and its impact on DTC results.

5+ years of experience managing social media for consumer-facing products or brands.
Strong understanding of performance-driven social strategies tied to growth and conversion.
Experience operating social programs at scale, including coordination with external partners.
Analytical mindset with the ability to connect social activity to downstream business outcomes.
Strong communication skills and comfort working in cross-functional, multi-studio environments.
Bonus: Experience with Direct-to-Consumer platforms or web-based monetization.
Bonus: Background in mobile gaming, live ops, or digital entertainment.
Bonus: Familiarity with social tooling, automation, and workflow optimization.

Flexible Discretionary Time Off policy in addition to bank holidays to relax and refresh throughout the year.
Remote-First Working.
Generous 401k match, discretionary bonuses, and competitive salaries.
Comprehensive Medical, Dental, and Vision coverage.
Anytime you need it, tap into confidential, caring support with our Employee Assistance Program.
Propel your career with continuous opportunities for professional development.
A generous parental leave policy and a supportive, family-friendly culture.
Yearly on-site events that celebrate our achievements and our team spirit.

Social Media Manager

Key skills