About this role

Lead North America brand strategy and positioning for Crestliner
Develop and execute annual marketing strategies and integrated campaigns that support new model launches
Serve as the expert on Crestliner’s target boaters—defining audiences and segments
Partner with various teams to bring boats to market
Lead content strategy and production for product storytelling
Plan and execute brand-led events and experiential activations
Monitor brand health and campaign performance
Own the Crestliner marketing budget

Bachelor’s degree required; MBA preferred
6-10 years of leadership in brand/marketing management for consumer products
Strong track record of experience with both B2B and B2C marketing
Excellent communication and interpersonal skills
Proficiency in directing the creative process for integrated marketing campaigns
Ability to persuasively present ideas to colleagues and senior management
Skilled at managing large projects and meeting deadlines
Intermediate to advanced user of Excel, PowerPoint, and Word
Willingness to travel up to 10% of the time to trade shows; including travel to Canada
Marine experience a plus

Brand Manager

Key skills