Lead Brand Design Manager

Role Overview

• Lead, create, develop, and maintain the AXS Brand Guide, iterating frequently to keep it current and refreshed.
• Manage and execute brand design projects from concept through completion with minimal guidance.
• Guide and mentor junior and mid-level designers, offering feedback and support to strengthen team output and professional growth.
• Oversee the consistency of AXS’s visual identity by fully understanding the brand and providing approval or feedback for assets created outside the brand design team.
• Lead the development, delivery, and maintenance of a comprehensive library of content and creative assets.
• Serve as the go-to expert for visual branding, communicating brand standards, ensuring their effective use across teams, and acting as the primary point of contact for brand templates and guidelines.
• Collaborate with cross-functional partners—including marketing, product, and content teams—to ensure cohesive and consistent brand expression.
• Stay current with design trends, best practices, and emerging technologies, regularly bringing new ideas and improvements to the brand design function.

Requirements

• 4–6 years of professional brand design experience.
• Experience partnering with senior leaders on high-impact projects with minimal oversight.
• Proven ability to build a brand guide from the ground up.
• Strong experience creating brand assets across multiple mediums and platforms.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with a portfolio of high-impact, brand-aligned work.
• Advanced Figma skills, including collaborative design, scalable design systems, and mentoring others.
• Excellent typography and strong attention to detail.
• Ability to deliver high-quality creative work under tight deadlines.
• Awareness of design and industry trends and the ability to turn insights into fresh, forward-thinking presentations.
• Self-driven with a strong sense of ownership and ability to lead projects end-to-end.
• Strong communication skills with the ability to present work and give constructive feedback.
• Problem-solving mindset and openness to feedback.
• Solid understanding of the importance of brand trust.

Benefits

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parental leave
• 401k Plan (with a current employer match of 3%)
• flexible spending and health savings account options
• wellness offerings