Brand Manager, Channel Development

Role Overview

• Own Brand Strategy & Channel Execution
• Manage channel-level brand plans, innovation launches, and cross-functional execution ensuring alignment with the broader brand and business objectives.
• Develop and execute channel-specific marketing plans that drive trial, repeat, and loyalty within club shoppers.
• Manage innovation, renovation, and packaging development tailored to club formats (e.g., multi-packs, value sizes, seasonal rotations), alt channels, and ecommerce.
• Lead through Business Management
• Own P&L accountability for club SKUs; partner with Finance to forecast and deliver revenue, margin, and trade objectives.
• Analyze performance metrics including POS, shipment data, and member insights to inform business decisions.
• Collaborate with Sales on promotional strategy, item setup, and annual business reviews.
• Monitor competitive activity and recommend proactive responses.
• Be a Cross-Functional Leader
• Partner with Operations and Demand Planning to ensure supply continuity and service levels for club accounts.
• Lead cross-functional project teams for new item launches, product updates, and seasonal initiatives.
• Work closely with Creative and Shopper Marketing to deliver compelling, on-brand packaging and in-club materials.
• Leverage Customer & Consumer Insights
• Identify white space opportunities and optimize club pack offerings.
• Translate shopper behavior and member demographics into actionable go-to-market strategies.
• Manage Innovation & Commercialization
• Manage end-to-end commercialization for club innovation, including business cases, concept validation, packaging design, and post-launch analysis.
• Adapt core brand positioning to meet the unique needs of the club shopper and retailer.
• Identify opportunities for channel-exclusive SKUs or formats and manage club, alt. and e-tail pipeline.

Requirements

• Bachelor's Degree required, preferably in Marketing, Innovation, Business (MBA preferred).
• 5+ years of related experience in brand management within the CPG industry.
• Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected.
• Strong understanding of the club channel business model, including rotation timing, pallet configuration, pricing, and margin structure.
• Proven success leading cross-functional teams and managing multiple projects simultaneously.
• Entrepreneurial mindset with a results-oriented approach.
• Strong proficiency in Word, PowerPoint, and Excel.
• Solid knowledge of Outlook, Slack, Monday.com, and other professional platforms.
• Proactive self-starter attitude with a sense of urgency to achieve results.
• Ability to quickly adapt, demonstrating flexibility in a fast-paced and ever-changing work environment.
• Energetic and level-headed approach, excelling in problem-solving.
• Ability to operate in a team environment with a “can do” attitude.
• Eagerness to learn new things and take direction.
• Genuine passion for improving childhood nutrition for a healthier and happier planet.
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter.
• Previous exposure to cross-functional work between Sustainability and Marketing preferred.
• Must reside in the United States to be considered for this position.
• Please note that visa sponsorship is not available for this position.

Benefits

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance are covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account and Health Savings Accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!