Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
Collaborate with product and sales teams to maximize campaign effectiveness
Drive lead and revenue generation through targeted marketing programs
Analyze market trends and recommend growth strategies
Segment and target customers for campaigns
Monitor key metrics and provide actionable insights
Support experiential marketing efforts for virtual and in-person events related to digital platforms
Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns

Minimum 5 years marketing experience
Proven success in launching new products/solutions with integrated marketing plans
Experience in K-12 Education or Healthcare market preferred
Experience with professional learning, onboarding, and upselling through buyer's journey is a plus.
Expertise in digital marketing campaign development
Proficiency with project management systems (Wrike preferred)
Excellent verbal and written communication skills
Strong problem-solving and decision-making abilities
Bilingual skills are a plus
Bachelor’s degree in a related field

Campaign Marketing Specialist

Key skills