Social Media Strategist

Role Overview

• This role will focus on promoting Savings products on paid social and supporting the enterprise’s Influencer Program.
• Participates in executing and maintaining the organization’s enterprise-wide social presence, including strategies for new platforms, content strategies for existing platforms, social governance and policies, paid social advertising, employer brand and talent acquisition strategies, employee advocacy, social intelligence, listening, reporting, and reputation management.
• Contribute to planning, developing, and implementing a long-term strategic plan supporting enterprise strategies, corporate marketing, and brand.
• Recommend campaign strategies to optimize visibility and maximize engagement.
• Implement and manage external and internal social media communications, analyze metrics, and report on performance.
• Work on assignments requiring considerable judgment and initiative, collaborating with senior strategists and leaders.

Requirements

• Bachelor’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
• Working knowledge of social media channels, review sites, and emerging media
• Working experience in developing and managing large corporate social media campaigns and related budgets
• Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
• Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
• Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications
• Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems
• Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
• Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact
• Experience managing multiple priorities independently and/or in a team environment to achieve goals
• Effective verbal and written communication skills
• Effective organizational, planning and time management skills
• Familiarity with media operations, specialized publications, and editorial practices
• Effective skill in building strategic and execution-focused plans and alliances with partner leadership
• Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully
• Familiar with regulatory and financial regulations and compliance protocol
• Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives
• Experience with influencer marketing or financial product promotion (Desired Qualification)
• Master’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience (Desired Qualification)

Benefits

• Navy Federal provides much more than a job.
• We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.