Plan and schedule social content across priority platforms
Write thoughtful, on-brand captions that sound human (never salesy or hype-driven)
Ensure content cadence is consistent and intentional
Adapt creative for different platforms while maintaining brand voice
Engage with comments and DMs with warmth and care
Support customer questions by partnering with CX when needed
Surface recurring questions, feedback, and themes to internal teams
Help foster a positive, supportive community environment
Work closely with Creative and UGC teams to select content to publish
Identify what’s resonating
Brief creators when needed
Support product launches, announcements, and evergreen education
Track social metrics (engagement, saves, comments, growth)
Identify patterns in what content performs well or falls flat
Report insights to refine content strategy and posting approach

2–3 years experience managing social media for a brand (CPG, wellness, or lifestyle preferred)
Strong written voice with excellent judgment around tone
Platform-native understanding of Instagram, TikTok, and Facebook
Highly organized and reliable
Comfortable working independently with clear priorities
Curious, empathetic, and detail-oriented
Interested in wellness, routines, and how people actually live their lives

Social Media Manager

About this role