Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments.
Lead campaign design and execution, ensuring alignment with growth priorities and sales objectives.
Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity.
Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics.
Partner with the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders.
Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives.
Track and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.

10+ years of experience in B2B demand generation and business development leadership roles, preferably in technology or SaaS.
Proven expertise in campaign design and execution, lead flow management, and account-based marketing strategies.
Hands-on experience with 6sense, Adobe Marketo, Adobe Target, and Salesforce; ability to leverage these platforms for advanced targeting, automation, and reporting.
Exceptional team-building skills with experience leading cross-functional teams.
Strong analytical mindset and ability to translate data into actionable insights.
Excellent communication and interpersonal skills; comfortable influencing at all levels.

Campaign Manager, Strategist

Key skills