Go to Market

Role Overview

• The HP‑on‑HP Go‑to‑Market Lead is an expert practitioner who transforms HP’s internal product deployments into high‑impact customer‑ready narratives that enable Sales, strengthen executive engagements, and accelerate growth across strategic product lines.
• This role operates as a hands‑on GTM strategist, content architect, and technical storyteller — leveraging deep product understanding, cross‑functional partnerships, and internal Customer‑Zero Insider insights to shape HP’s most influential sales enablement materials, briefings, and portfolio narratives.
• You will work closely with executive sales leadership, CO markets, and product/IT stakeholders to build assets that demonstrate measurable customer value, ROI, and HP‑validated differentiation.
• Translate internal HP‑on‑HP deployments (AI PCs, Poly, Print, ACS, WXP) into compelling, evidence‑based GTM materials including case studies, ROI narratives, persona‑specific messaging, and customer‑ready presentations.
• Build scalable collateral that supports revenue‑impact objectives tied to Insider Programs and expanded product lines.
• Develop briefing content, demo scripts, and talk‑tracks for senior Sales, CO leadership, and account teams — ensuring alignment with strategic narratives, customer expectations, and competitive realities.
• Produce polished, concise content that can be directly used in ELT‑facing engagements and high‑stakes customer meetings.
• Partner with IT, Product, Engineering, and Experience teams to extract learnings from internal pilots, technical validation phases, and Insider Program outcomes.
• Incorporate telemetry and additional insight data into GTM narratives to strengthen proof‑points and customer relevance.
• Serve as a deep expert in mapping HP solutions to key personas (Executive, Knowledge Worker, Engineering/Design, IT/HPS) for accurate positioning in GTM assets.
• Support go‑to‑market readiness across expanding HP‑on‑HP product lines by representing the user lens and internal business value.
• Work as an expert collaborator to ensure HP‑on‑HP GTM materials are aligned with Sales, Personal System, Marketing, and CWCs, reducing duplicative creation and ensuring content readiness.
• Maintain templates, frameworks, and best‑practice guidelines for internal GTM and Customer‑Zero storytelling.
• Ensure materials are compliant with internal confidentiality, brand, and solution‑readiness requirements.

Requirements

• Recommended Bachelor’s degree in Business, Human‑Computer Interaction (HCI) or UX Design, Communications, Psychology, or relevant field.
• 8+ years of hands‑on experience in: Go‑to‑Market content development Sales enablement Product/solution storytelling UX/EX insights or technical program work
• Experience supporting or partnering with executive sales leaders or enterprise customers.
• Strong familiarity with HP’s product ecosystem

Tech Stack

• Go

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave