Lead the go-to-market launch of new releases and product initiatives
Develop differentiated product positioning and value proposition
Conduct market segmentation and define ideal customer profiles
Own the development of customer/external roadmaps
Ensure sales readiness by producing internal and external content
Foster deep cross-collaboration between teams
Partner with Brand Marketing for market-facing narrative and accurate product positioning
Develop competitive analysis resources

5+ years of marketing experience
3 years of direct product marketing experience for a tech platform, measurement vendor, OEM, or publisher
Strong understanding of the ad ecosystem
Technically savvy with ad tech and ad-measurement
Experience in executing marketing and go-to-market plans
Excellent written and verbal interpersonal skills
Strong writing and presentation skills
Ability to manage multiple projects in a fast-paced environment
Excellent interpersonal skills for cross-functional team collaboration

Product Marketing Manager

Key skills