Lead portfolio marketing strategy, creating positioning, messaging, and value propositions across solutions, services, and products.
Drive marketing for GP AIQ+, our flagship AI-powered platform, translating technical capabilities into business outcomes that matter to enterprise buyers.
Build industry-specific content and thought leadership that establishes GP Strategies as a trusted partner.
Partner with Sales, RevOps, Operations, Innovation, and Technology to align on go-to-market strategy.
Create sales enablement tools including playbooks, battlecards, pitch decks, demo scripts, and decision-support frameworks.
Leverage market insights and customer feedback to refine messaging, positioning, and campaigns.
Lead and mentor a high-performing portfolio marketing team.
Collaborate on ABM initiatives and integrated marketing campaigns to generate leads and drive strategic account engagement.

10+ years of B2B product or services marketing experience, ideally in professional services, L&D, or workforce solutions.
5+ years of experience leading marketing teams and driving performance.
Proven ability to simplify complex offerings into clear, compelling messaging that influences enterprise buyers.
Experience launching products, developing go-to-market strategies, and creating sales enablement programs.
Strong strategic thinker with hands-on execution skills.
Excellent written and verbal communication, able to create messaging that drives impact.
Familiarity with AI-powered products, ABM, analyst relations, or vertical marketing is a plus.
MBA or advanced degree is a bonus.

Senior Director of Portfolio Marketing

Key skills