Develop and Own the Global ABM Strategy – Design and refine NinjaOne’s global ABM framework, targeting strategies, and engagement models across all key segments
Partner Closely with Sales Leadership – Build deep trust and collaboration with Sales to ensure ABM efforts directly support account priorities, pipeline acceleration, and revenue outcomes
Lead and Inspire a Global Team – Manage and mentor a team of 5+ ABM specialists across regions, fostering collaboration, innovation, and professional growth
Design Multi-Channel Campaigns – Plan and execute 1:1, 1:few, and 1:many ABM programs across digital, events, and direct channels to drive account engagement and influence
Leverage Data and Insights – Use account intent data, firmographics, and engagement analytics to inform targeting, messaging, and optimization
Align with Go-To-Market Priorities – Partner with Product Marketing, Demand Generation, and RevOps to ensure ABM programs are prioritized around key business objectives
Optimize Campaign Performance – Establish measurement frameworks, analyze performance, and report outcomes and insights to executive stakeholders
Champion Sales Enablement – Develop tools, playbooks, and insights that empower sales teams to engage target accounts more effectively
Innovate and Evolve ABM Practices – Stay ahead of industry trends and technologies to continuously refine NinjaOne’s approach to account-based engagement

7+ years of B2B marketing experience, including 4+ years leading account-based marketing programs in SaaS
3+ years of direct people leadership experience managing and developing high-performing teams
Proven success building and scaling tiered ABM strategies across 1:1, 1:few, and 1:many models
Demonstrated experience driving measurable pipeline acceleration and revenue impact in partnership with enterprise and mid-market sales teams
Experience owning ABM budgets and reporting performance, ROI, and revenue influence to executive stakeholders
Strong fluency in ABM and marketing technology platforms including 6sense preferred, Salesforce, and marketing automation tools such as Marketo or HubSpot
Experience aligning ABM strategy with Product Marketing, Demand Generation, and Revenue Operations to drive coordinated GTM execution
Experience supporting complex, multi-stakeholder enterprise deal cycles
Proven ability to lead and mentor distributed global teams across North America, EMEA, and APAC
Highly analytical and data-driven, with the ability to translate account intent data, firmographics, and engagement signals into actionable strategy

Director, Account Based Marketing

Key skills