Define and lead brand positioning, value propositions, and messaging frameworks
Own long-term brand strategy and equity objectives across the portfolio
Lead annual brand planning and ensure alignment to business goals
Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints
Manage brand portfolios, including SKU prioritization and lifecycle management
Lead go-to-market strategy for new product launches and line extensions
Partner with Creative team to translate brand strategy into compelling storytelling
Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions
Align with Trade Marketing and Sales on retail execution and promotional strategy
Work with Research & Insights to apply consumer, shopper, and category insights
Build, coach, and lead a high-performing brand management team
Establish clear brand management processes, frameworks, and governance
Develop brand talent and succession plans
Foster a culture of accountability, collaboration, and brand ownership

8–12+ years of experience in brand management or marketing leadership
Proven experience leading brands in a multi-channel, retail-centric environment
Strong strategic, analytical, and commercial skills
Experience managing and developing teams
Ability to influence cross-functional stakeholders
Experience in consumer goods (durables preferred), home improvement, or adjacent categories (preferred)
Experience managing complex brand portfolios (preferred)
Experience with retail media and performance marketing concepts (preferred)

Director, Brand Management – 200M

Key skills