Responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for your assigned market segment.
Typically accountable for budget.
Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design.
Pricing, launch new products, oversee advertising campaigns, and monitor sales performance.
Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
Select and manage ongoing relationships with vendors.
Adjust marketing strategy and plans to meet changing markets and competitive conditions.

Bachelor’s degree or equivalent experience required
MBA or Master’s degree is preferred
12+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position
Strong understanding of market and customer dynamics and understanding of sales processes
Understanding of the Structural Heart space, including emerging trends, competitive landscape, and patient needs.
A strong grasp of upstream and downstream marketing strategies with a global perspective on the Structural Heart business.
Experience in Transcatheter Aortic Valve Implantation (TAVI) space preferred.
The ability to work effectively and consistently with senior leadership to plan and execute on business priorities.
Experienced in building and leading high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.

Global Franchise Director

Key skills