Director, GTM Operations

Role Overview

• Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue.
• Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance
• Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights
• Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting
• Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level
• Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers
• Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management
• Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned
• Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights
• Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes
• Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy
• Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required
• Master’s degree preferred but not required
• 8–12 years of experience in marketing operations, revenue operations, or GTM operations roles
• 3–5 years of people management experience
• Deep hands-on experience with Salesforce and marketing automation platforms in complex B2B environments
• Experience supporting multi-channel GTM motions including demand generation, ABM, lifecycle, and field sales
• Proven track record operating in high-growth, complex, or regulated environments preferred (healthcare, diagnostics, life sciences a plus)

Benefits

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits