Senior Director, Account-Based Marketing

Role Overview

• Own and evolve GeneDx’s account-based marketing strategy across priority GTM segments, including account selection, tiering, and engagement models
• Quickly assess ABM maturity, segment readiness, and existing motions to establish a clear point of view on where ABM should be deployed, scaled, or deprioritized
• Define and maintain ABM account frameworks, including segmentation, prioritization, and buying group coverage, in partnership with Sales and GTM leadership
• Own ABM budget strategy and allocation, making rapid, high-confidence investment decisions across segments based on performance, demand signals, and GTM priorities
• Lead the design of segment-specific ABM strategies that reflect distinct buying dynamics across GeneDx’s Specialty, General Pediatrics, Prenatal, Neonatal/NICU, Biopharma, and Health System segments
• Orchestrate focused, cross-channel ABM programs spanning content, digital, and field engagement to drive account progression and pipeline quality
• Partner with Sales leadership to align ABM efforts to account plans, opportunity strategy, and field priorities
• Collaborate with GTM Operations to ensure ABM strategies are supported by the right systems, data models, and measurement frameworks
• Partner with Business Operations & Enablement to ensure ABM programs are operationalized effectively through clear workflows and field readiness
• Establish ABM success metrics focused on account progression, pipeline creation and acceleration, and expansion, with a clear point of view on ABM’s material impact
• Lead continuous refinement of ABM strategy based on performance insights, segment learning, and GTM evolution
• Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned
• Serve as the executive owner of ABM narrative, ensuring clarity on how ABM supports broader GTM strategy and revenue objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required
• Advanced degree preferred but not required
• 10–15 years of experience in account-based marketing, strategic marketing, or GTM leadership roles
• 5+ years of people management experience
• Proven experience leading multi-segment, account-based growth strategies across heterogeneous GTM motions, including provider-led, institution-led, and enterprise buying environments with long, non-linear sales cycles
• Proven expertise leading account-based marketing efforts within $100M+ (or similar scale) B2B organization preferred
• Demonstrated success leading ABM at scale, with responsibility for significant program budgets and rapid deployment across multiple segments or GTM motions
• Experience operating in fast-moving, high-expectation environments where ABM is expected to drive measurable impact quickly, not over multiple annual planning cycles
• Demonstrated success partnering closely with Sales to influence pipeline quality, velocity, and deal progression
• Experience operating across multiple GTM segments or motions simultaneously
• Strong track record of building ABM strategy from first principles, not just executing tools or campaigns.

Benefits

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits