Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.
Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
Manage budgets with clear ROI accountability.
Develop differentiated positioning for med, NP, and PA students.
Translate product features into compelling value propositions and marketing assets.
Own onboarding, engagement, and retention campaigns across email and in-app channels.
Build and optimize automated lifecycle flows.
Execute student-facing events and conference activations.
Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
Track performance across channels and make data-driven investment decisions.
Partner with product and content teams to align messaging and share user insights.
Manage vendors and communicate results clearly across teams.

4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.
Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
Experience with lifecycle/email marketing and marketing automation.
Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
Strong product intuition and experience partnering closely with product teams.
Ability to develop differentiated messaging for distinct audience segments.
Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.
Excellent writing and communication skills across formats (ads, emails, landing pages, decks).
Self-starter mentality with strong ownership and comfort building processes from scratch.
Ability to operate effectively in ambiguity and a fast-changing startup environment.

Remote First
Make a difference from wherever you want to work.
Flexible Time Off
We work smarter, not harder. No accruals, just real work-life balance.
100% Individual Health Coverage
We got you covered!
Equity
From day one, you’ll have a stake in our future growth.
401(k)
We support your financial future with up to 5% matching.
Team Events
Get to know the team with virtual events, monthly outings, company retreats, and more.
Annual Work Anniversary Stipend
Monthly Wifi & Phone Reimbursement
Short Term & Long Term Disability

Senior Marketing Manager

Key skills