Vice President, Marketing

Role Overview

• Develop and lead the global marketing strategy – Define the global marketing vision and multiyear roadmap aligned with corporate growth goals.
• Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion.
• Build and manage a high performing marketing team – Mentor and manage a small, agile team that may include agencies and contractors.
• Instill a culture of scrappy efficiency by streamlining workflows, using automation tools and eliminating redundant processes.
• Pipeline generation and demand marketing – Own full funnel marketing programs to generate qualified pipeline across regions and customer segments.
• Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing.
• Product and content marketing – Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment.
• Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes.
• Marketing operations and analytics – Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI.
• Brand and communications – Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints.
• Manage public relations, internal communication, executive visibility programs and cultivate thought leadership in the event management space.
• Modernization and efficiency (“do more with less”) – Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse.
• Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers.
• Data driven decision-making – Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence.
• Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue.
• Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership.
• Innovation and AI adoption – Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences.
• Encourage experimentation while mitigating compliance and risk.
• Cross functional collaboration – Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI.
• Collaborate with sales on Go-to-market (GTM) initiatives as well as product and engineering teams to articulate customer benefits and support product launches.
• Partner with the Head of Partnerships to generate demand through partners and our online marketplace.

Requirements

• 10+ years experience in B2B SaaS Marketing
• 3-5 years experience leading marketing teams in a high growth SAAS environment.
• Demonstrated ability to build and manage high-performing marketing functions from the ground up and collaborating directly with executive leadership teams on managing marketing expectations and results.
• Ability to define an attribution framework, ensure tracking is implemented correctly, and partner with RevOps to build dashboards that expose CAC, pipeline conversion, channel and partner influence, and campaign ROI in a way GTM and finance leaders trust.
• Expert in marketing automation platforms from use, reporting, to integration troubleshooting (e.g., HubSpot), project management tools (e.g., Click up), content management systems (e.g., Webflow), and CRM systems (Salesforce).
• Proven success in demand generation, product marketing and brand development within the software industry.
• Experience marketing event-tech or vertical SAAS products a plus.
• Proven results budgeting, forecasting and aligning marketing spend with financial objectives.
• Hands-on experience using AI and LLM tools across content, experimentation, analytics, and customer experience, with a strong bias for testing AI-native workflows.
• Deep understanding of digital marketing, ABM, content strategy, SEO/SEM, social media marketing, customer marketing and product marketing, and GA4 reporting to support.
• Outstanding written and verbal communication skills; ability to distill complex ideas into compelling narratives and build alignment and buy-in with stakeholders.
• Familiarity with cloud native, composable martech stacks and AI tools, like Clay and Warmly AI that enable personalization and efficiency.

Tech Stack

• Cloud
• Go

Benefits

• Comprehensive medical, dental, & vision insurance.
• Exceptional 401k Match: Momentus will match 80% of the first 10%
• Unlimited Time Off: Rest and recharge on your terms.
• Remote Work: We value our global team and proudly offer the freedom to work remotely.
• Enjoy two complimentary tickets each year to attend an event at one of our valued customer venues.
• Professional Development: We encourage continuous development through our partnership with LinkedIn Learning