Develops and executes a comprehensive sales strategy for a defined book of business and geographic territory, balancing new client acquisition with growth of existing accounts
Manages an optimized territory through data-informed prioritization of time, client opportunity, and market potential
Identifies, engages, and nurtures key client relationships with decision-makers, influencers, and stakeholders at all levels
Leads the orchestration of tailored, multi-touchpoint sales strategies based on client needs, pipeline dynamics, and strategic goals
Drives expansion playbooks, including therapeutically aligned strategies, renewal opportunities and next-phase conversions, to deepen account value
Collaborates closely with cross-functional teams—including operations, therapeutic strategy, deal strategy, and delivery —to co-develop solutions that address client-specific challenges
Acts as a client champion internally by sharing insights on client culture, preferences, and strategic priorities to enable effective team alignment and proposal development
Educates clients on Syneos Health’s differentiated value proposition, clinical and commercial capabilities, and evolving service offerings
Conducts regular territory performance reviews, forecasts pipeline progression, and adjusts plans based on shifting client and market needs
Maintains up-to-date records of client activity, pipeline, and sales progress within CRM platforms such as Salesforce
Stays current on industry trends, competitor developments, and emerging client needs to continuously refine engagement strategies
Represents Syneos Health at client meetings, industry conferences, and other relevant events to build brand presence and uncover new opportunities