Develop and implement comprehensive digital marketing strategies aligned with business objectives
Plan, execute, and optimize multi-channel digital campaigns across search, social media, email, and display advertising
Manage campaign budgets and track ROI to ensure efficient resource allocation
Manage and direct development work for Mastercam.com and other digital properties
Collaborate with technical teams to create compelling content that resonates with manufacturing professionals
Optimize website content and landing pages for search engines and user experience
Develop SEO strategies to improve organic search visibility for industry-relevant keywords
Design and implement lead generation campaigns targeting manufacturing decision-makers across paid and earned/owned channels
Optimize conversion funnels and landing pages to improve lead quality and quantity
Develop nurturing campaigns for prospects at different stages of the buyer's journey
Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, HubSpot, and social media analytics

Bachelor’s degree in marketing or related field
5+ years of digital marketing experience, preferably in B2B technology or manufacturing
3+ years of management experience
Proven track record of successful lead generation and campaign management
Proficiency with WordPress, GA4, HubSpot, SEMRush, Google AdWords, Meta and LinkedIn ad platforms
Understanding of manufacturing processes, CNC machining, or CAD/CAM software (preferred)
Knowledge of B2B sales cycles and decision-making processes in technical industries
Familiarity with trade publications and industry events in manufacturing
Strong analytical skills and data-driven decision making
Excellent written and verbal communication skills
Project management and cross-functional collaboration abilities
Creative problem-solving and innovative thinking
Ability to work independently and manage multiple priorities

Digital Marketing Manager

Key skills