Develop and execute SEM strategies in line with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs
Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others
Write and optimize ad copy for maximum click-through rates (CTR)
Set up and optimize landing pages for conversion rate optimization (CRO)
Monitor and analyze campaign performance using various analytics tools
Provide insights and recommendations for continuous improvement
Maintain regular communication with clients to understand their business goals and objectives

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO (Search Engine Optimization) is a plus
Familiarity with web analytics tools like Google Analytics

Senior Paid Search Strategist

Key skills