Senior Campaign Manager, Paid Search

Role Overview

• Manage, optimize, and scale Google Ads campaigns across multiple ad types, including search, display, discovery, PMax, and YouTube. Develop and implement advanced strategies to meet goals like ROAS, CPA, and CAC. Regularly run optimizations and set up experiments to ensure account growth and improved client performance.
• Manage up to 14 accounts with a total MRR of $50,000 or a managed spend of $400,000+. Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases.
• Lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations. Maintain positive client relationships for over six months, establishing trust and successfully upselling clients into additional services and channels.
• Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on the best use of creative assets (text, static, video). Take an active role in training and mentoring junior employees, helping them develop skills in account management, client communication, and optimization techniques.
• Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth. Provide insights on other marketing channels, including SEM, SEO, and email marketing, and assist in upselling clients on these services.
• Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines. Contribute to internal communications by answering team questions and supporting departmental improvements.

Requirements

• Expert proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms.
• Ability to manage high-value accounts with significant ad spend and deliver measurable performance improvements.
• Advanced understanding of digital marketing strategies and optimization techniques across various ad types.
• Strong client-facing communication skills with a proven ability to lead client calls and provide strategic insights.
• Experience in mentoring junior team members and contributing to departmental training.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Benefits

• GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive with a salary range of $92,500-$98,500.
• GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• All employees receive a monthly reimbursement to help cover internet expenses while working.
• We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.