Senior Paid Media Strategist

Role Overview

• Own paid media strategy, performance oversight, and KPI management across Meta, Google Ads, Microsoft Advertising, and LinkedIn Ads
• Serve as the primary point of contact for paid media agencies, while retaining ultimate ownership on strategy, priorities, and outcomes
• Assess campaign performance against defined KPIs such as CPL, conversion rate, and lead quality, and drive corrective action when needed
• Set channel level strategy, audience approach, creative testing frameworks, and bidding direction across platforms
• Translate performance data into clear, actionable insights, decisions, and next steps for internal stakeholders
• Partner with internal creative, analytics, and web teams to improve messaging, landing pages, and conversion paths
• Lead paid media planning, forecasting, and budget allocation across channels in alignment with demand and enrollment goals
• Stay current on platform changes, best practices, and industry trends, and apply these insights to improve performance

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent applicable experience
• 5+ years of demonstrated success managing campaigns directly within platforms across paid social and paid search, with deep expertise in Meta and Google Ads
• Deep understanding of how paid media performance drives business outcomes, including lead quality, applications, and starts
• Demonstrated ability to set ambitious goals, evaluate results rigorously, and drive continuous performance improvement
• Strong communicator who can clearly articulate priorities, make decisions, and align internal teams and external partners around performance outcomes
• You’ll be especially successful in this role if you have experience with:
• Demonstrated experience managing paid media for higher education institutions across multiple programs or portfolios
• Performance reporting and analysis using GA4, Looker Studio, Power BI, or similar tools
• Supporting offline conversion tracking, enhanced conversions, or CRM-integrated measurement

Benefits

• Competitive salary and benefits package
• 401(k)
• Wellness reimbursement
• Opportunities for professional development and career growth.
• Hybrid work environment promoting work-life balance.