Lead the design and execution of primary research programs, including quantitative surveys, qualitative interviews, ethnographies, and concept testing
Translate complex customer insights into clear, actionable recommendations that guide strategic decisions across product, marketing, and CX teams
Oversee the research roadmap and manage partnerships with external research vendors and agencies
Champion customer-centricity across the organization by embedding research insights into planning and go-to-market processes
Manage and mentor a team of researchers, ensuring best practices in methodology, analysis, and stakeholder communication
Work cross-functionally with analytics, data science, and UX research to integrate multiple data sources for a holistic view of the customer
Present executive-level insights that inform C-suite priorities, market positioning, and innovation strategy
Partner with Go-To-Market and engineering teams as a peer

Bachelor’s degree in Marketing, Business, Behavioral Science, or related field; advanced degree preferred
10+ years of experience in customer insights, market research, or related fields, with at least 5 years in a leadership capacity
Proven success in designing and implementing large-scale primary research studies
Expertise in both qualitative and quantitative methods and in synthesizing research into business impact
Strong data storytelling and communication skills, including executive presentation experience
Experience with tools such as Qualtrics, Medallia, SPSS, or similar research platforms

Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.

Director, Primary Customer Research

Key skills