Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
Manage a team of Associates and Analysts
Assist with campaign architecture & execution
Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
Provide recommendations (internal & external) around audience targeting based on client priorities
Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
Consistently keep team informed on status of projects verbally and/or in writing
Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
Requirements
5+ years of hands-on Paid Social campaign management experience
Proficient in Microsoft Excel & PowerPoint
Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
Benefits
Full coverage health insurance including Medical, Dental, and Vision