Lead advanced advertising analytics and tooling by designing scalable models and platforms that optimize performance, efficiency, and incrementality across paid media channels, while continuously innovating methodologies and decision frameworks through strong documentation and enablement.
Own and evolve analytics tooling supporting campaign planning, pacing, bidding, forecasting, attribution, and optimization across retail media, search, social, and programmatic, including developing new tools for emerging ad products and go-to-market strategies.
Drive automation and operational excellence by enabling self-service analytics, reducing manual reporting, establishing clear SLAs for insight delivery, and partnering with Marketing and Channel teams to build SOPs, testing frameworks, and training programs.
Deliver performance monitoring and decision support through predictive and prescriptive analytics, forward-looking models, and a robust reporting ecosystem that supports real-time management, variance-to-goal tracking, and financially grounded ad hoc decision-making.
Lead cross-functional collaboration and team development by partnering with Marketing, Brand, FP&A, Product, and Growth to align advertising strategy with business objectives, while coaching and scaling a high-performing advertising analytics team built for long-term impact.

Deep analytics leadership experience with 8+ years in business analytics and 5+ years managing analytics teams, including advanced expertise in advertising ecosystems, performance measurement, and complex model development.
Strong technical and analytical foundation with advanced proficiency in Excel, SQL, Python, and BI tools, paired with exceptional problem-solving ability and numerical rigor to build and manage sophisticated analytical models.
Strategic, execution-oriented mindset that blends long-term thinking, project management, and hands-on delivery to turn ambiguous problems into measurable business outcomes.
Exceptional communication and influence skills, able to clearly translate complex analyses into actionable insights, establish effective reporting rhythms, and partner cross-functionally—including close collaboration with Software teams—to deliver scalable solutions.
People-first, results-driven leader who recruits, develops, and inspires high-performing analytics teams, thrives in fast-growing and evolving environments, and continuously improves processes through test-and-learn and rapid prototyping.

We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time-off for your wedding week, paid parental leave and support for parents of growing families.
We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards.
We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast-to-coast coverage. We also provide free telehealth and on-demand mental health resources. Learn more about our benefits & perks package.
We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it.

Associate Principal Analyst – Marketing Analytics

Key skills