Director of B2B Media Strategy

Role Overview

• Partner with B2B executive leadership to identify growth opportunities and deliver high-impact media strategies.
• Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
• Serve as the primary media strategy lead, aligning diverse collaborators and crafting shared clarity across teams.
• Strengthen relationships with media agencies, publishers, and technology partners to ensure operational excellence.
• Coach and mentor a high-performing team, encouraging innovation, collaboration, and continuous learning.
• Develop and implement segment-specific media strategies aligned with business and audience needs.
• Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
• Coordinate planning, execution, and optimization of multi-channel media campaigns including digital, social, programmatic, and search.
• Partner with internal and external teams to launch thoughtful, consistent, and effective campaigns.
• Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.
• Collaborate with analytics and marketing operations to develop insights that build future strategy.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus).
• More than 10 years of experience directing B2B media strategy, preferably within large enterprise organizations.
• 15+ years in paid media planning and execution across digital channels.
• Proven success building and optimizing high-impact B2B media programs at scale.
• Extensive knowledge in ABM, digital media, programmatic strategy, and performance marketing.
• Ability to navigate large, matrixed organizations with confidence and empathy.
• Strong analytical skills with the ability to translate insights into clear recommendations.
• Experience leading cross-functional teams and influencing without direct authority.
• Excellent communication, relationship-building, and collaborator management skills.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development opportunities