Lead the development and execution of enablement content strategies that support go-to-market priorities, buyer journeys, and persona-specific needs.
Translate enablement priorities into strategic content plans and roadmaps, defining focus areas, sequencing, and success measures.
Identify gaps in enablement content and propose remediation plans.
Partner with Marketing team to align enablement content with campaign strategies and field-facing messaging.
Partner with Industry Leaders and Service Line SMEs, to create, curate, and manage enablement assets, including playbooks, talk tracks, objection-handling materials, product guides, and microlearning content.
Ensure complex concepts are translated into clear, actionable content that supports seller conversations and client needs.
Partner with Learning & Development, stakeholders to ensure content complements training and aligns with brand and campaign narratives.
Facilitate workshops with subject matter experts to co-create impactful enablement materials.
Monitor enablement content usage and adoption, gather seller and stakeholder feedback, and report on impact by linking content effectiveness to pipeline and revenue outcomes.
Drive a content governance process to ensure accuracy, brand compliance, messaging consistency, and relevance.
Apply metadata and taxonomy standards to ensure content is easily searchable and discoverable.
Oversee audits to retire outdated materials and refresh content on a set cadence.

7 years of relevant experience in sales enablement, content strategy, instructional design, or related roles preferred
Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree.
Degree in Marketing, Communications, Business or related field preferred
Proficiency in content management systems and enablement platforms.
Experience in professional services enablement programs.
Knowledge of sales methodologies (e.g., Rainmaker, Challenger, MEDDICC) and how content supports them.
Familiarity with buyer journey frameworks.
Familiarity with sales enablement platforms.
Experience teaming with marketing teams to align enablement strategy with demand gen and campaign strategies.

Enablement Content Strategy – Development Director

Key skills