Define the regional marketing strategy and annual marketing plan for Latin America and Canada
Identify medium‑term market opportunities and prioritize initiatives that maximize portfolio growth and profitability
Lead lifecycle management across all phases—from market need identification through launch, adoption, optimization, and product discontinuation
Direct the planning, execution, and measurement of product and solutions launches across the region
Build strategic relationships with medical societies, industry associations, key opinion leaders, and C‑suite stakeholders across the healthcare ecosystem
Lead the development of customer engagement programs, brand awareness initiatives, and regional market assessments in partnership with Global Marketing
Build long‑term functional capabilities in areas such as market analytics, digital marketing, customer insights, and competitive intelligence

Bachelor's degree required, master’s degree strongly preferred
Minimum 7 years of related work experience in marketing, sales, or commercial enablement functions
10+ years of experience, with minimum 3 years of people management experience preferred
Marketing experience in the Healthcare industry in a multinational company and Latin American markets
Working knowledge of finance and sales functions
Exceptional communication and presentation skills
Fluent in English and Spanish (written and spoken); Portuguese and French‑Canadian preferred
Strong strategic thinking, cross-functional leadership, project management, and market insight capabilities.

LAC Marketing Director

Key skills