Digital Marketing Analyst

Role Overview

• Create, maintain, and enrich structured product content within digital commerce or PIM platforms.
• Manage product attributes, specifications, imagery, documentation, and taxonomy alignment to ensure consistency and accuracy.
• Ensure product data accuracy, completeness, and compliance with internal standards and channel requirements.
• Coordinate product content updates related to launches, lifecycle changes, and discontinuations.
• Support syndication of product content across retailer and digital commerce channels.
• Perform audits and quality checks to maintain content integrity and publishing accuracy.
• Identify gaps, inconsistencies, and opportunities to improve product content quality and performance.
• Support SEO and digital content optimization initiatives in alignment with enhanced content standards.
• Facilitate execution of internal and external content requests to ensure delivery expectations are met.
• Monitor syndication status, asset usage, and publishing activity to support operational effectiveness.
• Analyze product content data and key metrics to evaluate effectiveness and adoption.
• Develop dashboards and reports using platform-native or business intelligence tools.
• Translate reporting insights into actionable recommendations for process and content improvements.
• Support alignment between digital asset management and product information systems to ensure accurate publishing.
• Develop documentation and training materials to support platform adoption and best practices.
• Collaborate with Marketing, eCommerce, Product, and IT teams to support digital content initiatives and projects.

Requirements

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 2-4 years of job-related experience or equivalent education and/or experience.
• Experience working with PIM, DAM, or syndication platforms preferred
• Familiarity with digital commerce workflows and content optimization practices

Benefits

• Company Match on 401k
• Employee Purchase Discount
• Tuition Reimbursement