Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
Roll up your sleeves to lead or support priority launches and campaigns as needed
Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards
Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
Demonstrated track record of successful product launches that drove measurable business outcomes
Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed
Experience influencing product roadmaps through market, customer, and competitive insights
Thrives in ambiguity and fast-paced, evolving environments

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

Director, Product Marketing

Key skills