Establish and scale Vericast's direct programmatic advertising capabilities
Lead the evaluation, selection, and implementation of DSP partnerships
Design and document programmatic best practices, SOPs, and governance frameworks
Build attribution modeling capabilities and scalable processes
Serve as internal subject matter expert on programmatic advertising trends

Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required)
8+ years of hands-on programmatic advertising experience
5+ years working with financial services clients
Proven track record of building or scaling programmatic capabilities
Deep expertise with multiple DSPs
Experience managing large media budgets ($10M+ annually)
Hands-on experience with programmatic display, native, CTV/OTT, and video
Expertise in audience segmentation, data onboarding, identity resolution, and attribution modeling

Director of Programmatic Media

Key skills