Senior Manager, Paid Social

Role Overview

• Spearhead the development of comprehensive paid social strategies aligned with client objectives and market trends.
• Provide strategic direction and oversee the execution to ensure campaigns meet defined goals, optimizing for maximum impact.
• Engage with clients at a senior level to understand their objectives and translate them into effective paid social strategies.
• Deliver strategic insights, reports, and recommendations based on thorough campaign analysis.
• Lead, mentor, and inspire a team of Paid Social Managers and Strategists, providing guidance, support, and fostering a culture of innovation and collaboration.
• Delegate tasks, set clear objectives, and cultivate a high-performance team environment.
• Utilize advanced analytical skills to interpret campaign performance data, extract actionable insights, and provide strategic recommendations.
• Lead the team in leveraging data to optimize campaign performance and refine strategies.
• Effectively communicate and educate clients on new platforms, strategies, and industry trends in a way that is easily understood, and collaborative to strengthen the relationship.
• Stay ahead of industry trends, research and implement innovative tactics and technologies in paid social media marketing.
• Drive the introduction of novel ideas and approaches to continuously enhance campaign effectiveness and company competitiveness.
• Supervise and optimize multiple end-to-end paid social campaigns, focusing on setup, continuous improvement, and advanced audience targeting techniques across various platforms to drive superior ROI.

Requirements

• 7+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta, TikTok, Snapchat, Pinterest, and Reddit
• 1+ year of management experience preferred.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
• Ability to strategize, prioritize, manage time effectively, and drive multiple initiatives in a fast-paced environment across multiple partner relationships, and internal initiatives.
• Ability to effectively lead and support a team of junior team members
• Confidence speaking with and presenting to senior management, and senior client leadership
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources