Campaigns Manager

Role Overview

• Define the segmentation of the target markets and buyer personas while working closely with product and marketing teams to build a compelling narrative for the solution that addresses our buyers’ needs and differentiates us from the competition.
• Collaborate with key stakeholders (Sales, Business Development, Product Marketing, Channel Marketing) to identify new approaches and target audiences and develop strategies and tactics accordingly.
• Develop and manage an integrated strategy that leverages a variety of channels (e.g., advertising, digital marketing, email marketing, events, partner co-marketing) to reach and engage XTIUM’s target audience.
• Develop content pillars that clearly define the company’s services and expertise based on persona, vertical and solution.
• Create a combination of short
• and long-form content that engages our target audience and sets them on a path to conversion into a sale or renewal while ensuring content is consistent with XTIUM’s new brand voice, style, and tone.
• Develop and manage an editorial calendar that supports sales objectives while resonating with target personas.
• Plan, produce, and publish content throughout the marketing funnel in collaboration with teams including demand generation, marketing services, and PR for all lead generation initiatives across multiple channels.
• Own analyst relations and outreach with various technology partners.
• Manage and maintain information to be shared with Sales team through bi-weekly meetings or other mediums as defined by the business.
• Take the lead on working with cross-functional partners to maintain and update marketing and sales collateral to ensure they are up-to-date and consistent with current branding and messaging.
• Work with various technology partners to co-brand marketing assets and plan, implement and report on co-branded marketing campaigns using partner market development funds (MDF).
• Manage Partner MDF budget, reporting and lead data as required.
• Drive strategy and own content efforts including white papers, executive briefs, webinars, email promotion, social media posts, partner co-branded content, case studies, guides, and more as required.
• Manage and update content library including external collateral as well as key internal positioning/messaging resources.
• Ability to work closely with contracted writers for blogs, press releases, sales assets, and more.

Requirements

• Bachelor’s degree with minimum 8 years in a content or communications role.
• Experience creating content for the web and growing a social audience.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Ability to analyze and present content and social performance at an executive level.
• Self-directed and ability to prioritize, action-oriented, and energetic problem-solver.
• Critical and analytical thinker, proactive in proposing tests, ideas, solutions, optimization tactics, and channel strategies.
• Excellent organization, task, and project management skills.
• Strong interpersonal and communication skills, both written and verbal.
• Experience with HubSpot or similar CMS.
• Proficient in Microsoft Excel and PowerPoint.
• Experience with SaaS, Virtual Desktops (DaaS), MSFT Teams, Cisco WebEx, Unified Communications or Contact Center as a Service is a BIG plus.

Benefits

• Med/Dental/FSA/401(k)
• Flexible Paid Time Off