Product Marketing Intern

Role Overview

• Analyze core product lines using an established evaluation framework to identify: Quality improvement opportunities
• Growth opportunities, including missing features, product gaps, and pricing tiers
• Margin challenges related to cost structure and positioning
• Compile and organize product, competitive, and market data to support analysis
• Assist in identifying feature and pricing opportunities aligned with channel and customer needs
• Support product portfolio reviews and product lifecycle discussions
• Develop summary reports and presentations outlining findings and recommendations
• Collaborate with Marketing, Sales, Engineering, and Operations to validate insights
• Maintain documentation and ensure consistency across product analyses

Requirements

• Pursuing a Bachelor’s degree in Marketing or Business or related field
• Strong analytical and problem-solving skills
• Comfortable working with spreadsheets and organizing large data sets
• Ability to synthesize information into clear insights and recommendations
• Strong written and verbal communication skills
• Interest in automotive, manufacturing, or technical products preferred

Benefits

• Day-to-day supervision and mentorship provided by the Product Marketing Manager
• Strategic guidance and oversight provided by Marketing leadership
• Opportunity to gain early leadership exposure through structured project ownership and regular feedback