Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings.
Serve as primary client contact at the appropriate management level.
Train/supervise/oversee effective completion of all Account Coordinator & Account Executive job responsibilities.
Expand client relationships to gain incremental revenue.
Share best practices with others to maximize business potential.
Understand client’s objectives, strategies and tactics and be the client advocate with the agency team.
Ensure that we are meeting or exceeding all client contract obligations.
Lead or support the strategic planning process.
Participate in brainstorm meetings.
Utilize Agency planning documents, such as job brief.
Drive recommended program solutions that meet clients’ sales/marketing goals and brand standards.
Determine necessary research to support or validate marketing plans.
Investigate and recommend most effective execution strategies and tactics.
Manage creative process.
Lead presentation of creative concepts to client.
Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets clients objectives.
Ensure team follows Agency process and procedures.
Oversee the implementation and management of all marketing tactics and retail initiatives.
Oversee the management of budgets and timelines.
Oversee the management and communication between the agency team, retail field team and client team.
Support Director/VP to ensure that agency meets all contracted obligations.
Ensure profitability by ensuring that estimates and invoices are appropriately charged.
Oversee clients’ overall Account Receivables.
Help Director/VP manage overall profitability of accounts.
Be willing, able, readily available to work outside of “normal hours.”
Be a team player to your specific account team(s).
Work on special projects as directed by leadership.
Communicate upward to ensure that management is informed.
Oversee Account Executive and Account Coordinator roles as assigned to your team.
Requirements
Bachelor’s degree in advertising, marketing, or related field.
Minimum 6 to 8 years agency experience in retail or consumer packaged goods preferred.
Prior experience working with Walmart and/or Sam's Club.
Research/analysis experience a plus.
Familiarity with market research techniques, including syndicated data.
Proven leadership, organization, and communications skills.
Team player with a positive attitude.
Self-starter with strong analytical problem-solving ability.
Ability to effectively develop and communicate ideas, both oral and written.
Ability to handle multiple projects.
Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint.
Benefits
We recognize our associates are the foundation of our success.
That's why we prioritize your growth, development, and well-being to help you reach your full potential.
With programs designed to support a fulfilling work-life balance, we offer opportunities that fit your lifestyle and ambitions—whether you’re looking for part-time flexibility or full-time career advancement.