Own end-to-end growth marketing strategy, aligning programs with pipeline and revenue goals
Act as both strategist and primary executor, launching, managing, and optimizing campaigns across channels
Build and scale paid acquisition across LinkedIn, search, and emerging advertising platforms
Lead account-based marketing (ABM) strategy using tools like 6sense, targeting high-value accounts and orchestrating cross-channel campaigns
Execute webinars as a core growth lever, including audience targeting, promotion, and optimization tied to pipeline influence
Manage and optimize membership programs to drive engagement, retention, and pipeline contribution
Execute and scale third-party partnerships to expand reach, credibility, and demand influence
Collaborate closely with Content, Product Marketing, Analytics, Strategy, and Sales teams to inform campaigns, experiments, and insights
Design and run rapid experimentation frameworks across channels, messaging, creative, and offers
Measure the full customer journey, including engagement, pipeline influence, ABM impact, and revenue attribution
Continuously optimize budget, channels, and programs based on performance, ROI, and influence metrics
Provide feedback loops from campaigns, partnerships, and experiments to inform messaging, positioning, and go-to-market strategy

8+ years of B2B growth or performance marketing experience, preferably in healthcare or regulated industries
Must have hands-on experience with 6sense, LinkedIn Ads, Google Ads, HubSpot, and email marketing platforms
Proven ability to drive full-cycle pipeline and revenue outcomes through hands-on execution
Deep experience in paid media, understanding content strategy, ABM strategy, webinars, partner-led growth, and experimentation frameworks
Strong analytical skills with experience measuring influence across campaigns, ABM, and full-funnel programs
Demonstrated early adoption and application of AI-driven marketing and advertising tools
Comfortable operating as a team of one with high autonomy and accountability
Strong cross-functional collaborator across marketing, sales, and product functions

Growth Marketing Director

Key skills