Assist in the delivery of regional marketing initiatives, helping to drive new logo growth and revenue acceleration.
Support the alignment of local activities with global marketing programs, helping to adapt content and messaging for specific market needs.
Work alongside Sales teams to help execute integrated Account-Based Marketing (ABM) campaigns for identified target accounts.
Support the end-to-end execution of tradeshows and regional events, including pre-event promotion, on-site assistance, and post-event follow-up.
Collaborate with the Partner Marketing team to facilitate joint events and co-sponsored activities.
Assist in briefing SDR teams and providing them with the necessary tools for successful lead follow-up.
Support the tracking of the "Lead – Closed-Won" lifecycle to ensure marketing-influenced pipeline is accurately captured.
Assist in gathering campaign data to help measure the impact of field marketing activities on pipeline and ROI.

Understanding of ABM and broad-based demand generation within B2B technology or SaaS environments.
Experience supporting integrated campaigns through the stages of planning, activation, and optimization.
Familiarity with B2B sales processes, lead scoring, and the MQL-to-SQO handoff.
Ability to help manage complex projects to completion with a high attention to detail.
Strong interpersonal and verbal communication skills to effectively collaborate across teams.
A self-starter mindset with the ability to meet deadlines across multiple initiatives.
Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
5-8 years of B2B demand generation or marketing experience within the tech/SaaS sector.
Proficiency in CRM and marketing automation tools, such as Salesforce and Marketo.
Experience with ABM platforms (e.g., 6sense) is a plus.

Field Marketing Manager

Key skills